Thinking Outside The Box

Absolutely!

Just remember there are also lots of embarrassingly ineffective ideas outside that box. The last thing you want is to blow your budget on a campaign laid out by a designer fixated on some grand industry award for their own agency.

Be different. Strike off in new directions. But only to the point where it’s truly effective to your target audience.

Otherwise, you may find yourself “boxed” in by a costly and unworkable concept.